Mass tort marketing is highly competitive, so it’s critical that your PI law firm has a system in place to manage its mass tort leads effectively. Here’s how you can seamlessly manage, track, and convert mass tort leads with CloudLex and improve your firm’s overall results. 

In the highly competitive field of mass tort litigation, effectively managing, tracking, and converting leads is crucial for law firm success. Mass tort cases often involve a large number of plaintiffs, making it essential to have robust systems in place for handling these cases efficiently.

While you could put together some piecemeal solutions, failure or gaps at any point could allow leads to fall through the cracks and the client experience to suffer. Leveraging a single technology solution is key to managing mass tort leads efficiently. CloudLex provides a suite of features to make it easier to handle the complexities of mass tort cases.

Mass tort lead generation

According to The National Trial Lawyers, mass tort law cases account for up to 36% of the federal civil docket. If your law firm practices personal injury law, mass tort cases present a significant opportunity. However, you must have a robust digital marketing strategy in place that encompasses things like search engine optimization (SEO), content marketing, and search engine marketing. 

The singular goal of mass tort marketing is generating qualified mass tort leads. You are seeking to attract a pool of clients facing a similar legal matter, such as becoming ill after taking a specific medication or suffering an injury after using a particular product. 

CloudLex can help boost your lead generation efforts with several unique features. For example, the App Integrator ensures you can continue to use your favorite apps for many aspects of your practice. What’s more, CloudLex’s Referral Engine makes it easier to accept and make professional referrals to other firms, which can help grow your business long term. 

Optimizing the client intake process 

With the volume of mass tort leads your firm is likely to receive, you must ensure nothing falls between the cracks. For example, if a prospective client is looking for representation for harm caused by a popular weight loss drug, they may have several legal options. You want to make sure your firm is compassionate and responsive to their inquiries so you have the best opportunity to capture these leads and help them get justice. 

Your criteria for a qualified lead will vary depending on the type of mass tort your firm is targeting. You can define your ideal client before you establish an engaging screening process via live operators, chatbots, and web forms for lead intake. 

Having a team focused solely on client intake ensures you don’t miss any leads. CloudLex captures all the data your firm needs about mass tort leads in real time. Our user-friendly dashboard allows you to view all current leads and generate custom reports using metrics that make sense to you, such as total leads and conversion rates. 

Efficiently managing mass tort leads

What your law firm does with its leads once they’re captured can make a significant difference in whether or not those prospects eventually become clients. According to a recent Hennessy Digital Lawyer Response study, 73% of law firms respond to online leads, meaning 27% of personal injury law firms are leaving leads on the table because they aren’t following up on online inquiries.

Lead management for mass torts or any other area of personal injury is basically just the legal sales process. In other words, you receive an inquiry from a potential client for a service you offer, such as mass tort representation. Then, your task is to nurture those leads until they agree to hire you for the job. 

Efficient lead management can be challenging because you have a large number of people entering the system, each with slightly different characteristics. You need a system that offers efficient lead tracking to follow up at every stage of the buyer’s journey. 

CloudLex’s Intake Manager helps track leads, track accepted cases, and access the firm’s analytics. Your firm can quickly determine the viability of a case. Our comprehensive lead tracking tools help you effortlessly gather all the information needed to accurately evaluate whether to accept, reject, or refer a potential case. 

Seamlessly converting mass tort leads

Continuous and transparent communication with mass tort leads is critical to converting them into new clients. Be sure to address queries promptly, offer regular updates, and instill confidence in your leads. These activities build trust and lead to long-term, positive legal relationships. 

Once a lead is ready to become a client, the process should be simple and seamless. Having efficient document automation helps mass tort attorneys save time on drafting contracts, referrals, and case-related documents. 

CloudLex offers the use of legal document automation and boasts law firm e-signature capabilities to facilitate immediate sign-ups. There’s no need to frustrate clients and internal staff with faxing or scanning contracts. Instead, you can instantly sign a new client using intake forms that protect your client’s privacy and data security. 

Finally, your firm can seamlessly convert accepted intakes into matters or refer them to other firms with one click, ensuring accurate information transfer. This feature eliminates errors and the extra work usually involved when using multiple software solutions. With CloudLex, you can hit the ground running to provide your new clients with superior representation. 

Finally, your firm gets the benefit of best-in-class mass tort case management software that allows it to focus attention where needed most — in client service. This improves your firm’s efficiency and increases law firm revenue. 

Boost your mass tort lead management efficiency with CloudLex

CloudLex is an all-in-one personal injury case management software solution. Our suite of applications helps law firms struggling to manage the challenging aspects of mass tort litigation streamline every aspect of their business, all from a single platform. 

In addition to helping you create meaningful and customizable legal intake forms, our solution helps you manage more leads using one-click vetting, a chatbot, and other useful tools. And once your leads become clients, their data can seamlessly transfer into the case management system. Request a demo of CloudLex to learn more about how the platform can revolutionize your workflow and help you manage mass tort cases more effectively.