Today, social media is one of the most popular online activities. According to Statista, it is estimated that in 2025, 4.41 billion people worldwide will be using social media. When used strategically over time, social media can be a powerful form of marketing and can provide valuable market research for your law firm. But you may be asking, what can sending tweets, likes, and shares actually do for your business?
Among many other benefits, social media networks can help your law firm build awareness, share updates, and strengthen lead generation. Success on social media translates into offline business development.
Boost your personal injury law practice’s health by building up your firm’s social media presence! A strong social media presence can lead to the beginning of relationships with new clients who need your services for themselves or their loved ones.
Benefits of using social media as a law firm
According to Small Business Trends, almost 90% of marketers claim that social media has increased exposure for their business and 75% say that they have seen increased traffic as well. Along with increased exposure and traffic, social media can have many other benefits for law firms too. Using social media marketing has the potential to build brand awareness, grow your audience, and engage with the community.
Here are just a few key benefits that personal injury law firms can expect when engaging in social media marketing:
Increase brand awareness
Your law firm can utilize the various channels and social media networks available to reach and engage with potential clients in your target locations and markets. Building a strong social media presence, through publishing engaging content can help potential clients notice your brand and start engaging with your law firm.
Grow your audience
As you start publishing engaging content, the stronger your social media presence will become. Building an audience that will engage with your content is important, as that leads to chances that your content will get distributed to an even larger group of people. As previously mentioned, this is crucial for brand awareness.
Engage with your community
Law firms can use social media to build their profile within the legal community. Different social media networks have different purposes. LinkedIn is the perfect platform to join social networks with other attorneys, growing your referral sources.
How your firm can build a strong social media presence
To create a strong social media presence, it is all about the content you share to the public. Of course there are other factors that play into it, including choosing the right platform, engaging with your audience, and more. However, creating content is the first and sure way to gain a following and allow for people to find your page. The tricky part is figuring out what types of posts are most effective for personal injury law firms. While you often deal with serious and confidential matters at work, you want to create entertaining and engaging content to draw people in.
So, how can your firm build up a strong social media presence you ask? Here are five suggestions for your law firm to post:
Geographic content
Does your personal injury law firm focus on a specific region, state, city, or town? If so, creating content that targets people residing in specific areas is the fastest way to build a following. From local tips to public safety, connect with your audience – you never know when they may need your help.
Safety tips
Create content about safety tips while driving in your state, city, and/or town. Spread awareness about certain roads or intersections that are known for accidents. Offering your audience tips for staying safe on these roads shows clients that you care about their wellbeing.
Event awareness
If there are concerts or large events in town, offer safety tips for attendees to keep in mind. You can also write longer blog posts to elaborate on state-wide and local issues that may affect personal injury claims in your area.
Reminders
Injuries can happen at any time. Keep potential clients aware of how to reach you! Remind potential clients what steps they need to take in order to claim their rightful settlement.
Celebrate your success
Highlight prominent moments for your law firm. Social media is the perfect place to document your law firm reaching key milestones. Highlight cases your firm has won, share client stories, and celebrate your successes.
Once your audience starts engaging with and sharing the content you post, there’s no limit to how many people you spread awareness to about your firm.
Social media platforms to consider using
With more and more social media channels to choose from, it’s beneficial to know the basic ones and keeping up to date on the up and coming networks as well. Depending on factors like your area of practice, target audience, and type of content you would like to post, some networks are more compatible to your firm’s goals than others. For example, Facebook and LinkedIn have completely different uses, types of content, and target audiences than say Instagram and TikTok.
Here are the top 6 social media platforms to consider using as a personal injury law firm:
- YouTube
- TikTok
Refer to our blog for best practices on social media for law firms to become accomplished social media marketers in no time!
