Clients are the lifeblood of any law firm business. Without clients, your personal injury firm can’t stay alive. This means you’ll need to maintain a steady flow of leads to keep your business thriving.
However, many law firms focus more on lead generation and tend to overlook converting those leads into clients. Lead management for law firms can be daunting, particularly if you don’t have a defined system for managing those leads.
Since law school doesn’t teach you how to manage a business, it can be challenging for attorneys to understand the complexities involved in attracting and nurturing leads. You know—the sales and marketing staff. Luckily for you, we know a thing or two about managing leads.
In this article, you’ll learn everything you need to know about lead management for law firms. But first, let’s get down to the basics.
What is lead management for law firms?
The term “lead” refers to a potential client. It’s simply an individual or entity that has shown interest in what you’re selling.
Hence, lead generation is the process of finding new leads. Once the leads make the first contact, they’ll need to be nurtured in order to turn them into clients.
This is where lead management comes in. Lead management for law firms is the process of acquiring and managing leads until they become clients.
Lead Management refers to a set of practices, methodologies, and strategies designed to generate new potential business clientele and hopefully make them use your services again. This is best achieved through specialized lead management software for law firms.
How to organize leads using lead management software for law firms?
Lead management should be a top priority if you hope to grow your personal injury firm.
Essentially, lead management is more about how you intake prospects, track inquiries, follow up with them, and eventually get them to hire you again.
This process can be simplified and organized with the help of lead management software for law firms. Such a system can help you manage and organize leads in the following ways:
1. Manage cold leads
A robust lead management system should enable you to turn cold leads into warm leads. To achieve this, the platform should enable you to:
- Easily create a list of prospects, either importing them from other systems or connecting to a service that generates leads.
- Clearly separate cold leads from active leads to help you actively manage your priorities.
- Transform a cold lead into a warm lead with just a single click.
2. Plan client activities and auto reminders
A good lead management system stops you from forgetting a follow-up.
Instead, it facilitates follow-up activities with reminders and alerts. Essentially, it will automatically let you create reminders for:
- Appointments with a client.
- A follow-up by email or phone call.
- Any other action required in your client’s accounts.
To do this, your system needs to synchronize with your calendar.
What is client intake management?
In law, client intake management is the process of bringing in new clients and acquiring the personal information needed to open their cases. The client intake process can be lengthy and time-consuming.
However, savvy attorneys simplify this process with the help of client intake management software. Robust client intake software can help you convert potential clients to ongoing matters faster and more efficiently while improving the client experience.
Convert leads to intake using client intake software
The beauty of client intake software is that it streamlines your entire client intake process.
CloudLex’s Intake Manager guides you through the whole intake process, ensuring you get all the client information and never lose out on potential clients.
What’s more, it automates all the legal workflow—tasks, calendar reminders, etc.—and creates events accessible to all team members with real-time updates. It also provides tools to track leads from your marketing campaigns while giving insights into which campaigns drive the most conversions.
Measure lead management effectiveness with practice analytics
26% of law firms don’t track their analytics at all. Tracking leads is virtually impossible for law firms without robust lead management software.
For example, how will you know the number of times you have attempted to reach a prospect if you don’t have a system for tracking them?
That’s what lead management software will do for you.
Robust lead management software comes with a legal practice analytics dashboard. With it, you can track many key performance indicators and get extensive reports with matter management or practice-related data.
The analytics dashboard will give you actionable insights about stalled cases, matters opened, overdue tasks, etc. This allows you to take the necessary actions to help your firm thrive.
Wrapping up
Lead management is the process of acquiring and managing leads or prospective clients. This process can easily be managed with the use of lead management software for law firms. Robust lead management software should enable you to:
- Organize your leads.
- Nurture leads to conversion.
- Track leads and campaign performance data.
- View law practice analytics.
Now that you know how lead management software can help you grow your legal business, what’s next? Request a demo of CloudLex to learn how the platform can streamline your workflow and help you manage leads effectively.
