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Marketing for personal injury law firms requires assigning a budget, building a dedicated strategy, and tracking results. Overall, personal injury lawyers benefit from focusing on a few key marketing initiatives rather than spreading themselves thin across marketing channels and methods. There’s no end to the ways a personal injury lawyer can market their firms — … Read more
In the competitive personal injury sector, first impressions are critical. Learn how automating your legal intake process sets the stage for the entire attorney-client relationship. The legal client intake process for personal injury law firms often involves someone filling out a form that gets passed around the office. If there are delays or the form … Read more
Documents are the driving force of many law practices. How would your law firm survive without the preparation of contracts, motions, appeals, and countless other legal documents? This necessary yet time-consuming aspect of personal injury law is something you can streamline through legal documentation automation. Small personal injury law firms devote countless hours of time … Read more
In the highly competitive legal industry, attorneys are learning how productive teamwork can lead to better client outcomes and business results. Here’s how you can tell if your personal injury law firm is missing the mark with its collaboration so you can get these valuable connections on track. Many successful lawyers specialize in a particular … Read more
Law firms rely heavily on email, often resulting in overflowing, unorganized inboxes. Without a clear law firm email management strategy, lawyers and staff could spend hours dealing with emails rather than their cases. The solution is to implement the 10 email management techniques outlined below. The ABA’s 2023 Website & Marketing Tech Report found that 92% of respondents used … Read more
Given its status as the most popular social network for businesses and professionals, many law firms have found success advertising on LinkedIn. Here is what your personal injury law firm needs to know about leveraging LinkedIn ads so you can decide if they align with your digital marketing strategy. With over 85% of U.S. adults using LinkedIn, … Read more
As streaming services continue to overtake traditional TV, businesses are considering leveraging them as a new advertising solution. Over-the-top (OTT) advertising has emerged as an effective strategy to reach certain audiences. Here’s what you need to know about OTT ads and how your personal injury law firm can maximize this strategy. How to Create Impactful … Read more
Many personal injury law firms are transitioning to cloud-based personal injury software from on-premise servers and desktops. Discover the pros and cons of an in-house legal document management system and cloud-based solution, including the potential costs, IT responsibilities, remote access possibilities and security measures. The world’s shift from paper documents to digital files hasn’t decreased … Read more
We tend to think of the law as one of the most traditional industries, fundamentally framed by precedents and a “this is how it’s always been done” mentality. Yet. it’s no secret that massive changes are already underway in the legal profession, mainly driven by technological advances. What is the career outlook for a lawyer … Read more
Well-written, engaging and SEO-optimized blog posts can help your personal injury law firm bring in new clients for many years to come. Here are some proven strategies to help you master the art of blogging for lawyers. Writing an effective legal blog can be challenging for personal injury attorneys. Done correctly, however, blogging can lead … Read more
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